The awards are judged by an esteemed panel of senior client-side marketers, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.
Dee Cotgrove is Executive Head of Media and Communications at the Met Office, leading digtial reach and high profile public communications ranging from heatwaves and winter storms to climate change science and pollution. Dee is passionate about reputation management and building trust through engagement, and her teams have won multiple awards for public communications and for use of digital and social media.
Dee is a lead auditor for the Government Communications Service capabilty audits, and is the Lead for the Digital Function across the Arms Length Bodies of the Department of Business, Energy, and Industrial Strategy. Dee chairs and speaks at PR and Marketing events in the UK, and at international meteorological events across Europe and USA, and is a judge for the PR Moment Awards.
Dee has previously worked in rail and retail sectors, and is a Trustee Director on the national board of Relate - a UK Charity whose mission is to help and support relationships, primarily through counselling.
With a first degree in Politics from the University of York, Dee has a professional post graduate qualification in Marketing and is a Fellow of the Chartered Institute of Marketing.
Arianne Donoghue is the Digital Marketing Manager at icelolly.com. Having started off her digital career client side in 2006, she’s worked for both agencies and brands in-house, specialising in search. She is now back client side delivering paid media digital strategy for leading holiday comparison site icelolly.com.
You might see her at a conference where you’re welcome to chat with her about her love of knitting and F1 (as well as all things digital), although you’re more likely to see her trying to make her way up Yorkshire’s hills on her small-wheeled Brompton bicycle
I’ve been involved in the automotive sector since 2002. I first started working for MINI & BMW in sales in 2002 and progressed into sales management and then brand management. During this time I enrolled at Loughborough University to complete a 3 year Masters Degree in Strategic Automotive Dealership Management and advance my knowledge of the industry and the future of it.In 2012 I left the dealership environment to co found my first company AUTOi which provided an industry first Digital Vehicle Appraisal System.This then lead onto the creation of Wizzle a consumer car buying company which provides dealers with a much needed source of used car stock.
Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies.
Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 5 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.
Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100 and was also the Financial Services Forum marketer of the year in 2015
Sam Fay is a marketing, PR and brand strategy expert with over 20 years’ experience in the publishing, broadcast, entertainment and games industries.
She is an experienced speaker (Chief Strategy Officer Summit, Festival of Marketing, Cannes Lions Festival of Creativity) and a regular on the judging circuit and in the past year has sat on judging panels for the European Sponsorship Association, PR Moment, Creative Pool, Muse Creative Awards, Brand Film Festival and the UK Agency Awards.
As well as bringing her extensive industry insight to judging panels, Sam is passionate about celebrating the best in class – not surprising when you consider she has worked at Guinness World Records for 14 years!
A strategic marketing leader with many years’ experience with prime retailers including Wickes, Tesco, Musgrave Retail Partners, Budgens, Londis, Waitrose, MFI Retail and Wyevale Garden Centres. Insight led and results driven, I am self motivated and able to innovate, provide vision and leadership and take people along at a pace.
Dermot is a multi-disciplined marketing professional with 17+ years’ experience driving customer acquisition and consumer awareness for digital businesses. In his current role at Motors.co.uk he leads a very talented team of 11 people with responsibility for all aspects of trade and consumer marketing including SEO and PPC, web analytics, eCRM, brand/product positioning, media planning and creative campaign execution - all driven by customer insight.
Prior to Motors.co.uk, Dermot was in the digital strategy team at DMG Media, working with brands such as Jobsite, Primelocation.com, Evening Standard, Metro and Teletext Holidays amongst others.
Outside of work, Dermot spends most of his time trying to persuade his two sons that they should become Spurs fans like him.
Vasileios is heading the Marketing Analytics and Effectiveness for L’Oréal UK across all brands and divisions. His purpose is to educate the business in the use of advanced analytics, and econometrics in order measure the impact of marketing activities, estimate the Return on Investment (ROI) of different tactics and to provide recommendations on improving efficiencies across media channels but also promotional activity for key accounts.
Due to his extensive experience in campaign evaluation, Vasileios along with the help of agencies assesses the quality of advertising assets and provides recommendations on how to improve and edit the advertising assets received from international or produced in the UK.
Vasileios is running two modules in L’OREAL’s marketing academy, and one module in the Commercial academy. He is also running LOGAN (L’Oréal’s Global Analytics Network) where analytics managers share best practises across the globe. Collaborates with a number of business schools running projects with MBA students for L’OREAL, and is a strong supporter of Corporate Social Responsibility initiatives.
Prior to this Vasileios has worked for a number of years for Mediacom, as a manager in the Business Science department, has also been a senior consultant for Millward Brown Optimor and started as a graduate econometrician at Ninah Consulting (part of Zenith Optimedia). Vasileios has been a judge at Effie Awards UK in 2016 and is invited to be a Judge at Global Effie in 2017.
In his free time he draws inspiration from art and he has finished a number of short courses in acting, film, photography, poetry and prose at St Martin’s and Citylit in London.
Marc is an experienced leader. Strategic, commercial, operational transformational, he gets things done. His record in commercial problem solving and improving company health – from blue chips & listed organisations to SME experiencing 'growing pains' and start-ups speaks for itself.His experience covers senior roles in global organisations across multiple industries from Oil & Gas, Electronics and Consumer Goods to Media, Sports / Leisure, working with / for Castrol, EMI, Premier Farnell and Vitec. A non-executive director, a fellow of the RSA, Doctor of Business, member of the IOD and Professional Speakers Association and founder member of Strategic Management Forum.
Man and boy media professional straight from Leeds University and 18 years later, still massively passionate about this crazy thing called media. I consider myself lucky to be working in such a vibrant and inspiring profession with some amazing people.
Currently responsible for overseeing all regional contracted agencies for Global outside of London. Ensuring the Global Radio portfolio is represented to its full potential to deliver best in class solutions for some of the UK’s biggest clients across all our platforms.
Proud Dad of two amazing girls. Loves the great British outdoors and enjoys nothing more than a few ales whilst watching the mighty Middlesbrough FC frustrate and entertain.
Jehan has been at Google for 4 years and is an Agency Industry Head at Google. He is responsible for leading Google's relationship with key media agencies. He leads a team of specialists that cover all of Google's core disciplines across brand and performance marketing, also including platform strategy and business development.
He has spent 14 years in the advertising game working across a number of channels including: OOH, TV, Mobile, and Digital.
He lives in London with his lovely wife, two cute daughters, hirsute dog, and pointless cat.
Cat currently heads up the Consumer Services PR team at the Co-op – looking after the communications across the funerals, insurance and legal services businesses.
She has worked at the Co-op for almost 10 years, in both consumer and corporate PR roles, for both individual businesses and the broader Group.
Prior to the Co-op, Cat worked in PR, in house in for Churchill Insurance, and agency side for Fido PR.
I am the global marketing lead for Thomson Reuters which provides solutions to the global financial and corporate community. Since joining, I have transformed the European function - in 2016 marketing directly contributed to 12.5% of gross sales under my leadership and the team demonstrated a return on investment of over 700%. I am now responsible for leading a global team who use customer insight to articulate our value and drive growth for the business.
Before Thomson Reuters, I was global Marketing & Communications Director for Accenture, delivering strategies to accelerate sales and raise Accenture’s profile. I advised the CEO and board on reputation management, supported sales bids for multi-million dollar deals, led marketing for acquisitions and shaped the internal communications strategy for 56k people globally. Prior to that I was marketing director for Accenture UK/I and worked in their consultancy practice advising clients on communicating change management.
I have also held marketing roles in government, telecommunications and strategy consultancy. I have done voluntary work for Great Ormond Street Hospital, Dress for Success and a deprived school in Haringey, London. I live in London with my husband and two children.
Victoria Wentworth is the Chief Customer & Strategy Officer at Wesleyan Assurance. Before this, she worked at LV from July 2013, for Aviva for eight years and was latterly their Global Customer Strategy Director. She spent most of her time in Europe as the European Retail Sales Director. Prior to joining the insurance industry, Victoria spent nine years in the British Army. She passed out from the Royal Military Academy Sandhurst as an Officer in 1997 and served in the UK and Germany and completed operational tours in Northern Ireland, Bosnia, Kosovo and Iraq.
Head of Organic Acquisition, Social Media Speaker and SEO Evangelist Living in London
Lukasz Zelezny is the head of organic acquisition at Uswitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.
Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.
He is a graduate from the Silesian University of Technology with a BA in Marketing.
In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics
With over 10 years’ experience gained at large global advertising agencies, including TBWA\ and McCann Worldgroup, Sarah is relentless in her quest to find new ways of engaging with people and helping agencies to find and win new business. Sarah wants to see the death of “selling” and encourages people to think instead about building strong relationships and helping each other.
Before co-founding The Art of New Business, Sarah set up consultancy Acquire New Business Ltd in 2010, helping agencies large and small to find and win new business. An avid supporter of creativity and entrepreneurial spirit, Sarah also created a collaborative movement for the creative industry in the North of England called Northern Soho, has contributed to steering committees focused on the development of the creative industry, and sits on judging panels for marketing awards.
Based in Manchester, UK, Sarah lives with her husband Stefan, son Samuel, black labrador Barney and 3 cats. Self confessed she is “a bit of a hippy”, enjoys growing her own veggies, and dreams of owning a farm in Tuscany one day.